Monthly Archive: September, 2011

The Power of Play

Why do gamers spend hours amassing points for rewards that don’t really exist?   Because games are fun.    What does this have to do with health communications?  Health communicators are trying to… Continue reading

What happened to "old school" medicine?

Times they are a-changing.  My dad wouldn’t have liked what’s happening. C. A. Hoffman, Jr.  was an old-school physician.  Often, to the chagrin of his office staff, he spent real time with his… Continue reading

Taming the beast? Patient centered healthcare

In the US, do you know what is spent per person on healthcare?   In 2008 dollars, it was $7,538 per person (or per capita).  The country with the next highest spending is Norway… Continue reading

Post Three–Bringing Targeting, Tailoring and Engagement Together

Ok…the first post in this series called Targeting versus Tailoring describes the difference between the two.  To summarize, a targeted message is created for a specific group of people.  A tailored message is… Continue reading

Part Two: Engagement…or how to make it matter

For a long time cognitive scientists have been studying how we receive and process messages.   Petty and Cacioppo are the big names in this area of study, coming up with the Elaboration Likelihood… Continue reading

Searching for the smoke-free zone

West Virginia’s mountain are sharp and faceted compared to the rounded Appalachians of Virginia.  Kentucky’s horse country trots past and Indiana and Illinois’ corn fields reach to the big skies. It is a beuatiful… Continue reading

Part One: Targeting and Tailoring Messages: What’s the difference and why should I care?

Think about doing a little target practice.  Imagine the target board…concentric rings coming to a small bull’s-eye in the center. What kind of gun would you choose to hit the mark?  A sawed… Continue reading

A Slice of Life?

Have you ever been to a brain slicing?  I have and I must say it is as gruesome as it sounds.  I attended brain slicing one summer in college at UNC Medical School.… Continue reading

Just The Fats (whoops, I mean Facts) Ma’am

“How about super-sizing that?” commercials on TV taught us. Guess what? We’re the ones who have been super-sized. Adult obesity rates are increasing across the United States. In fact 16 states increased over… Continue reading