Category Archive: Gamification

The Power of Play, Part 2

Children will put in over 10,000 hours of video gaming before the age of 21.  How do the video game producers keep people playing?  Can health communicators harness the power of gaming by… Continue reading

The Power of Play

Why do gamers spend hours amassing points for rewards that don’t really exist?   Because games are fun.    What does this have to do with health communications?  Health communicators are trying to… Continue reading