Angels In Our Midst 2

Pinktober–never heard this word before starting to use twitter in October 2011.  Now I’ll never think of October in the same way again.  All because of the dynamism of one woman, Rachel Cheetham… Continue reading

Angels in Our Midst

“The joy of life after cancer” is the tagline for Toddler Planet, a blog written by a beautiful woman.  Strong, brave, talented, brilliant, loving, funny:  these are words used to portray her.  Blessed… Continue reading

Memorial Day Weekend 2003

At four in the morning, she got a phone call from her sister-in-law, “Your husband is in the Neuro-Intensive Care Unit here.  You better come right away.”  She hurriedly gathered her 2 year… Continue reading

Cue the Violins: There’s a Woman in the ER

By SCAD survivor and activist Katherine K. Leon

Resilient?

Just a random thought… Have you heard people say Children are resilient…they bounce back…don’t worry about them…? I have and I just want to say to those people If children are so resilient,… Continue reading

Save A Life

This time of year reminds me of the time I taught an introductory course in persuasion at a nearby university.  I don’t know why, but a significant number of seniors filled out the… Continue reading

Wanderings in Puerto Rico #EOL

A  breeze keeps him cool in the tropical sun as he plays.  Impishly he smiles at his sister, then makes a rush at her.   He almost catches her, the little lizard wriggling in… Continue reading

The Power of Play, Part 2

Children will put in over 10,000 hours of video gaming before the age of 21.  How do the video game producers keep people playing?  Can health communicators harness the power of gaming by… Continue reading

Unlocking the Individual’s Ability to Care for Themselves*

“The “biggest value [of connected health]* is in unlocking [the] individual’s ability to care for themselves!”  So says Joseph Kvedar, MD, Founder and Director The Center for Connected Health, a Division of Partners Health  in… Continue reading

Motivated by Love

Dr. Susan Love’s Breast Book  was our “go-to” book when my mother was diagnosed with breast cancer.  We were able to understand the pathology reports because of it.  I know that we (my… Continue reading

Dance Like No One’s Watching

Do you live each moment unflinchingly?  Do you taste life the way you do the last bite of your favorite food or savor  its essence as you would the fragrance of summer’s final… Continue reading

Communicating through photos: Health Advocacy meets Occupy Wall Street

Perhaps it was all started by Frank Warren’s Post Secret project in November 2004.  Whatever its beginnings, using stark note cards to tell a story in video or still photography has become an important… Continue reading

‘Twas the Night Before Christmas in the Lawyer’s Offices

A variety of foot apparel, e.g. stocking, socks, etc., had been affixed by and around the chimney in said House in the hope and/or belief that St. Nick a/k/a/ St. Nicholas a/k/a/ Santa… Continue reading

Anyone can have poor health literacy

This video from ACP Foundation demonstrates that people of all educational levels can have poor health literacy.

Hunger and Health Literacy

Do you believe that a child is personally responsible for going hungry over a weekend?  The thinking person would say, of course not.  Did you know that when a child goes hungry over… Continue reading

Patient-Centered Medicine Part 2

Patient-Centered Medicine Part 2.

Patient-Centered Medicine Part 2

The etymology of the word “Patient” is described on  Webster’s site  as: derived from the Latin word patiens, the present participle of the deponent verb pati, meaning “one who endures” or “one who suffers”. Patient is also… Continue reading

Patient-Centered Medicine Part 2

WE ARE ALL PATIENTS! The etymology of the word “Patient” is described on  Webster’s site  as: derived from the Latin word patiens, the present participle of the deponent verb pati, meaning “one who endures” or “one who… Continue reading

Women, Care-giving and Health Literacy

Health literacy is essential to care-giving in the 21st century. The term health literacy is confusing because we can be highly educated yet still have poor health literacy.  So what is health literacy?  It’s about understanding… Continue reading

A National Emergency: Horrible Death for Older Man With Autism

Update: There has been a horrible event in California: This is a matter of LIFE AND DEATH. Isn’t everyone supposed to be cared for? Basic Police Work Ignored The US Centers for Disease… Continue reading

The Power of Play

Why do gamers spend hours amassing points for rewards that don’t really exist?   Because games are fun.    What does this have to do with health communications?  Health communicators are trying to… Continue reading

What happened to "old school" medicine?

Times they are a-changing.  My dad wouldn’t have liked what’s happening. C. A. Hoffman, Jr.  was an old-school physician.  Often, to the chagrin of his office staff, he spent real time with his… Continue reading

Taming the beast? Patient centered healthcare

In the US, do you know what is spent per person on healthcare?   In 2008 dollars, it was $7,538 per person (or per capita).  The country with the next highest spending is Norway… Continue reading

Post Three–Bringing Targeting, Tailoring and Engagement Together

Ok…the first post in this series called Targeting versus Tailoring describes the difference between the two.  To summarize, a targeted message is created for a specific group of people.  A tailored message is… Continue reading

Part Two: Engagement…or how to make it matter

For a long time cognitive scientists have been studying how we receive and process messages.   Petty and Cacioppo are the big names in this area of study, coming up with the Elaboration Likelihood… Continue reading

Searching for the smoke-free zone

West Virginia’s mountain are sharp and faceted compared to the rounded Appalachians of Virginia.  Kentucky’s horse country trots past and Indiana and Illinois’ corn fields reach to the big skies. It is a beuatiful… Continue reading

Part One: Targeting and Tailoring Messages: What’s the difference and why should I care?

Think about doing a little target practice.  Imagine the target board…concentric rings coming to a small bull’s-eye in the center. What kind of gun would you choose to hit the mark?  A sawed… Continue reading

A Slice of Life?

Have you ever been to a brain slicing?  I have and I must say it is as gruesome as it sounds.  I attended brain slicing one summer in college at UNC Medical School.… Continue reading

Just The Fats (whoops, I mean Facts) Ma’am

“How about super-sizing that?” commercials on TV taught us. Guess what? We’re the ones who have been super-sized. Adult obesity rates are increasing across the United States. In fact 16 states increased over… Continue reading

Low health literacy may lead to poorer health

I started a group on LinkedIn called Health Communication, Social Marketing and Social Scientists.  Recently there has been a long discussion over health literacy. When discussion among health communicators over health literacy becomes… Continue reading