Category Archive: Health Communication

Meredith Hurston, #HCHLITSS Guest September 17, 2015

We are very excited to have as our guest on #HCHLITSS Thursday September 17, 2015 Meredith Hurston. Here is a short bio. Meredith Hurston is a native of Flint, MI and finished her… Continue reading

Trying to Change the World for the Better: Meet Medivizor

“Medivizor’s vision is to improve the lives of people with serious medical conditions and those who care for them and to effectively apply software and the social web in the field of health for… Continue reading

Bringing Back the Story: Wellbound Storytellers and Health Empowerment

The Navajo Sugar Monster Long ago the Holy People predicted that a monster would take over the Navajos. Our mothers and fathers would change…No longer were man and woman together. One after another… Continue reading

Reporters: Give ‘Em A Break

The people of Boston, like the marathoners, are resilient and resourceful. We cannot be broken by a cowardly act of terror. We will come back from this. Senator Elizabeth Warren Patriot’s Day is… Continue reading

From Outrage To Action: Dian (CJ) Corneliussen-James and METAvivor

“I started METAvivor out of outrage.” Dian (CJ) Corneliussen-James Co-Founder of METAvivor Research and Support, Inc Born from the outrage of four women, METAvivor Research and Support, Inc. is a non-profit with a… Continue reading

How-to Health Communication: Crisis Public Relations and the Susan G. Komen For the Cure Foundation

Crisis communication has to be a part of any organization’s make-up.  Why? The same reason the words “I’m sorry” are part of human vocabulary:  humans make mistakes.  Being able to effectively deal with… Continue reading

Responding to Komen’s New Awareness

MBNCBuzz just posted this advertisement by the Komen Foundation.  It is the first time that the Komen Foundation has acknowledged metastatic breast cancer, Stage IV, in a marketing campaign. The irony that Susan Komen died… Continue reading

Cancer Language: Erasing Reality

culture:  the integrated pattern of human behavior that includes thought, speech, action, and artifacts and depends upon the human capacity for learning and transmitting knowledge to succeeding generations  Merriam-Websters. The first  Sunday in… Continue reading

Permalink

Originally posted on considering the lilies:
“I read the news today, oh boy . . .” and prompted by Marie’s questions: who are cancer survivors and is it really necessary to celebrate survivorship…

Awareness Months

In Action:  Beyond Awareness I broached the subject of Awareness Months.  Because there is some confusion, I am going to discuss the Transtheoretical Model to clarify. Prochaska, Norcross, and DiClemente developed the Transtheoretical Model.  It is… Continue reading

Action: Beyond Awareness

In the 80’s and 90’s I watched public broadcasting shows and tired of the environmental documentaries. Why? Because the documentaries left me depressed.  All the terrible changes were and still are occurring.  Man wasn’t sharing the world… Continue reading

Begin With the End In Mind: Let Evaluation Lead

Nothing says success better than provable results! So it is easy to see why the folks at Health Literacy Wisconsin are smiling from ear to ear. This past fall they put together a… Continue reading

Bullying and TV

Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is… Continue reading

The Power of Play, Part 2

Children will put in over 10,000 hours of video gaming before the age of 21.  How do the video game producers keep people playing?  Can health communicators harness the power of gaming by… Continue reading

The Power of Play

Why do gamers spend hours amassing points for rewards that don’t really exist?   Because games are fun.    What does this have to do with health communications?  Health communicators are trying to… Continue reading

Post Three–Bringing Targeting, Tailoring and Engagement Together

Ok…the first post in this series called Targeting versus Tailoring describes the difference between the two.  To summarize, a targeted message is created for a specific group of people.  A tailored message is… Continue reading

Part Two: Engagement…or how to make it matter

For a long time cognitive scientists have been studying how we receive and process messages.   Petty and Cacioppo are the big names in this area of study, coming up with the Elaboration Likelihood… Continue reading

Part One: Targeting and Tailoring Messages: What’s the difference and why should I care?

Think about doing a little target practice.  Imagine the target board…concentric rings coming to a small bull’s-eye in the center. What kind of gun would you choose to hit the mark?  A sawed… Continue reading